Case Analysis Study Example | Topics and Well Written Essays - 1250 words

Analysis - Case Study Example It is known fact that when there is reduced accessibility of any one option, people try to seek for alternative options in order to reach their ultimate target. Walking is not a convenient mode of transportation till the campus. Thus, students choose alternative courses of action, which include driving cars to the campus area. The mindset of the students has been set in such manner that they prefer going to the university by cars. There are a number of reasons contributing to this mindset of the students. Firstly, the parking fees are very low, which makes it easily affordable to the students to park their cars within the campus. The university offers lowest parking fees as compared to any other university of Canada. Moreover, the fees offered incentive to the people driving to the campus. The allowance of obtaining carpool passes had several restrictions. Only the people inside the campus on full time basis could opt for car pool pass. In order to apply for this pass, the applicant needs to be the licensed owner of the vehicle. These circumstances have built the mindset of the students in driving cars for reaching the university. Another issue is lack of enough time in the hands of the students. The students coming to the Royal Road University have a specific time schedule based on which they like to perform their day to day activities. Reaching the university by means of other transport vehicles, such as bikes and cycles would consume much more time as compared to the cars. It is due to this reason that they prefer going by personal cars, so that they can easily reach on time. All the above mentioned issues contributed to the increase in the number of driving single occupancy vehicles into the Royal Road Campus. Answer Two The second issue would be addressed in this project. As already mentioned above, the mindset of the students have been set in such manner that they perceive conveyance by means of single occupancy vehicles is the best possible option for th em. There are a number of concerning matters, which are needed to be rectified in such way that it does not have any impact on the ‘time factor’ of the students but at the same time helps the University in fulfilling its objective of reducing the carbon dioxide emission. The University considers sustainability action as one of its primary goal (Royal Roads University, 2013b). The reduction in the carbon gas emission by almost 11 percent represented its effort towards the fulfillment of the commitment. There are various constraints in the fulfillment of goal of the University. The location of the University is in such place that there is no availability of buses. The bikes and cycles would consume much more time to travel thirteen kilometers and reach the university on time. Moreover, allowance of carpooling has been restricted in several areas. These circumstances have built the mindset of the students in a way where they prefer travelling in cars to the University. The above mentioned issue have been identified and addressed as the most critical one which requires special attention in order to meet the goal of the University. Answer Three One of the most important alternatives of addressing to the above mentioned issue is making the students realize the necessity of reduction in carbon gas emission. The University can plan for conducting various programs where the importance of

Arthur Millers play Essay Example for Free

Arthur Millers play Essay Arthur Millers play The Crucible is, on the surface, a play about a real life historical event that took place in the small American town of Salem in 1692. A mass hysteria gripped the town because of accusations of witchcraft and compacting with the devil. This led to many innocent people being hanged. However, some people believe that if you look deeper into the play you can see clear parallels with 1692 Salem and 1950s America. After the end of the Second World War most of Europe was devastated and left trying to recover. This left the USA and the USSR as the two dominant superpowers, both of these heavily armed nations were extremely scared of the other attacking them and so came an arms race to try to beat the other side. Diplomatic relations between the two powers broke down and widespread fear of communism took over the USA. So began the Cold War. Senator Joseph McCarthy set up the House Un-American Committee to root out communists and their sympathisers. This included anyone who had remotely left-wing views. Many actors, writers and musicians were brought before the committee including Miller himself. If you remember a crucible is a dish used to heat out the impurities from metals, you can see how it relates to Proctor in court being heated to provide names and confessions. This is much the same as what happened to Miller who was also asked to name names (but refused). To answer the question it has to be remembered that Miller intended that the play be performed on stage and not read like a book. He uses stage directions to convey to the audience some of the feelings characters are experiencing. On page 108 stage directions for Proctor say With great force of will, but not quite looking at her. The shows the audience that Proctor still cannot forgive himself for his affair with Abigail. It also shows the conflict between Proctor and Elizabeth and also Proctor and Abigail. Proctor also has a conflict with Parris, who he correctly believes is an incompetent fool. In addition to this he also has conflict he also a conflict with all the girls because he knows they are faking the whole thing. Miller shows this by having Proctor go to court to try and prove the girls liars. He brings Mary Warren into Court saying, She never saw no spirits. He also has conflicts with judges Haythorne and Danforth. On page 113 he says I speak my own sins, I cannot judge another. (Crying out with hatred) The stage directions for this quote clearly shows this conflict. These conflicts are all of one particular type, conflicts with other people, except for the conflicts with Judges Haythorne and Danforth who could also represent Proctors conflicts with Authority.  Reverend Hale has a conflict with Proctor because he believes that Proctor should sign the confession to live and not die for his pride. At one point he shows his anger at Proctors decision to tear up his confession says Man, you will hang! You cannot!.  A lot of characters especially Proctor have conflicts with authority. Proctor has a huge conflict with the courts and also the church, although the two are very close together. This is where Miller uses him to explore his own conflict with McCarthyism and his own experiences before the House Un-American Committee. On page 114 stage directions for Proctor read Proctor has finished signing when Danforth reaches for the paper. But Proctor snatches it up and now a wild terror is rising in him, and a boundless anger this shows very much how much Proctor hates the courts and could also show us something of Millers feelings towards McCarthyism. This is because both Proctor and Miller know that the courts/government are almost trying to bribe people into giving the names of others even if the others are innocent people that are being named to get them out of trouble or being named for some kind of revenge purpose. To add to his long list of conflicts Proctor also has a conflict within himself about whether or now he should sign the confession and name people to save his life or to protect others and his honour and die. Miller also faced this (although he was only threatened with jail not death) but like Proctor he refused to name people and escaped without severe punishment.  Elizabeth Proctor also has conflicts within herself as to whether or not to help John Proctor in his decision to sign the paper or not. In the end she does not help him and he must do it himself. This may show how alone you could feel when being questioned about your Un-American Activities in 1950s/60s America. In the end of the play Proctor is hung for not confessing or naming names. This ending solves many of the conflicts in the play. It solves all Proctors conflicts with people and authority and also other people conflicts with him. However it could spark of new conflicts within people such as the girls who faked the whole thing and must be wondering whether they should have said something before people were killed or whether to say something now. I think Miller is using his characters to show us different conflicts in society and the problems with people and how they can do things they ordinarily wouldnt to gain an advantage or to escape trouble. He also uses the conflicts to show problems with high authority and how they could collapse if they were revealed to be wrong about serious things like the witch trials. I think Miller is trying to tell us something we should all probably learn from.

Telemechus in The Odyssey :: essays research papers

The people who raise a child influence that child’s values. Telemechus in â€Å"The Odyssey† is the son of Odysseus, a hero from the battle of Troy. After Telemechus was born, Odysseus left for battle leaving Telemechus, and his wife, Penelope, for a sum of twenty years. Telemechus had to learn to become a man at a very young age because he had to uphold the position of the man in the household. He developed a way of modernized thinking for this time in Greece, this includes his disbelief in the gods or their power over human beings. Telemechus also learned good judgment of character, from the people who surrounded his childhood. This epic poem portrays Odysseus as a strong hero, physically and mentally, however, Telemechus surpasses his father’s strength, mentally (physically is not mentioned in detail). Telemechus’ coming of age, although not described, made him become a stronger person than his father. Telemechus had to assume his father’s roles in the household because of his absence. Odysseus would have the responsibility of taking care of Penelope and Laertes, his father. When Telemechus was young, he was rushed into becoming a responsible adult. Odysseus was strong leader and next in line for the throne of Ithaca. Therefore, Telemechus had to protect his family’s land and throne in Ithaca, especially when suitors appeared on the doorstep looking for Penelope’s hand in marriage. Even though he heard about how his father was a strong leader, he did not have him as a role model. He had to find his own role models, such as his grandfather, Laertes. The responsibilities placed on Telemechus when he was young made him mature faster. Since Telemechus handled these new responsibilities well, he is stronger than Odysseus. He adapted to the situation at hand immediately, unlike Odysseus who takes a longer time to adapt to problems. For instance, it took him a while t o devise a plan to defeat Polyphemus at the Land of the Cyclopes, causing some of his shipmates to be Polyphemus’ dinner. The rush Telemechus had from childhood to adulthood shows that he has the strength to accept changes, and form his own ideas on the Greek values. Telemechus is a modern thinker from the method in which he raised himself. He did not have a father to guide him through learning all of the Greek values, and he formed some of his own opinions. â€Å"Those two are great defenders, no one doubts it, but throned in the serene clouds over head, other affairs of men and gods they have com to rule over†¦Ã¢â‚¬  Telemechus doubts the power of the gods.

Defining Moments in Canada Essay

Defining Moments in Canadian History During the 20th century, there were many events and situations that helped define the country of Canada. There were positive moments, but also a good amount of negative ones. Of course, the successful events kept Canadians in a positive light, but the negative situations helped Canada learn from its mistakes and went to prove how strong and brave its citizens were/are. The three most defining moments would have to be the Dieppe Raid, the Invasion of Normandy, and the Battle of Vimy Ridge. These three events not only assisted the country to become what it has today, but has also defined what the nation has become. The first defining moment of the 20th century was the Battle of Vimy Ridge. This particular battle was a military engagement located in the Nord-Pas-de-Calais region of France during World War I. The main fighters were Canadian Corps against the German army. The battle took place from April 9 to 12, 1917. This was the beginning stage for the Battle of Arras, led by the British. â€Å"The Canadian Corps was ordered to seize Vimy Ridge in April 1917. Situated in northern France, the heavily-fortified seven-kilometre ridge held a commanding view over the Allied lines. The Canadians would be assaulting over an open graveyard since previous French attacks had failed with over 100,000 casualties. â€Å"(Cook) Main objectives were to take control over German-held high ground along an extensive escarpment. Doing so would allow the southern flank to advance without having to be heavily worried about enemy fire. With support from a nearby barrage, Canadians were able to capture most of the ridge within the first day of attack. The town of Thelus fell the second day, as did the crest of the ridge. The final objective was to capture another ridge located outside the town of Givenchy-en-Gohelle, which fell to the Canadian Corps on April 12. After that incident, the German forces had no choice but to retreat. This quick battle was successful due to a mix of tactical and technical innovation, powerful artillery support, extensive training, and thought-out planning. This event is a defining moment for Canada because it was the first time that all four sectors of the Canadian Expeditionary Force participated in a battle as a whole, therefore becoming a Canadian Nationalistic symbol of sacrifice and great achievement. â€Å"The Canadian success at Vimy demonstrated that no position was invulnerable to a meticulously planned and conducted assault. This success had a profound effect on Allied planning. Though the victory at Vimy came swiftly, it did not come without cost. There were 3,598 dead out of 10,602 Canadian casualties. After Vimy, the Canadian Corps went from one success to another, to be crowned by their achievements in the 1918 â€Å"advance to victory†. This record won for Canada a separate signature on the Versailles Peace Treaty ending the War.†(Battle of Vimy Ridge) The second definitive moment of the 20th century was the Dieppe Raid. This event was a World War II attack on the German occupied port of Dieppe on August 19,1942. The raid took place on the northern coast of France, and began around 5 am. Allied commanders were forced to call a retreat, a mere 6 hours later. Objectives included seizing and holding a major port to prove that it was possible and also to gather information. Allies also planned on destroying coastal defences, port structures, and all strategic buildings. The allied countries knew that they would eventually have to attack, so they figured they needed the practice. Another goal was to take some of Hitler’s attention off of trying to invade Russia. The plan was to use 5000 Canadians and have a 1-day attack and retreat on the Nazi-held coastal town of Dieppe. The plan was also to be secretive and attack at dark. None of these objectives were met. â€Å"The Soviet Union was pressuring the Allies to open a second front in Western Europe. The Allies, however, needed to build up their military resources before undertaking a full campaign. They felt that a large raid on the coast of France could force the Germans to divert more of their military resources away from the Soviet Union and also help in the planning for the full-scale assault to come. â€Å"(Canada Remembers) The first mistake was that they reached Dieppe in broad daylight, making this â€Å"surprise attack† not very surprising. Also, the Dieppe forces became on high alert at Dieppe because French agents warned them that the British were showing a great deal of interest in the area. When the Allied forces arrived at the port city, its flanking cliffs were well defended. Thesoldiers were met with very heavy machine gun fire from little stations dug into overlooking cliffs. The Allied fire support was not nearly adequate enough and the attackers were basically trapped on the beach by series of obstacles and never-ending German fire. After less than 6 hours, the Allies were forced to surrender and many of the soldiers were stranded on the port, to be k illed or to be taken prisoner by the Germans. The Allied forces were beaten severely, they definitely lost this battle, and they lost it hard. Numerous tactical and technical errors were made, resulting in huge amounts of Canadian deaths. â€Å"The raid was a disaster: More than 900 Canadian soldiers were killed, and thousands more were wounded and taken prisoner. Despite the bloodshed, the raid provided valuable lessons for subsequent Allied amphibious assaults on Africa, Italy and Normandy. â€Å"(Herd) This was, after all, one of the first attempts by the Allies on a German-held port. This was an important, defining moment for Canadians because the lessons learned there became the guidelines of what not to do in regards to future endeavours, and influenced preparations for the highly successful Normandy landings. The last definitive moment of the 20th century was the Invasion of Normandy (D-Day) on June 6, 1944. The Allies attacked the German-held beaches of Normandy, France towards the end of World War II. The landings were done in two phases; the first was an airborne assault landing consisting of 24 000 British, US, and Canadian soldiers shortly after midnight. The second was an amphibious landing around 6:30 am of Allied infantry. This attack was executed by all elements: land, sea, and air. The invasion required transportation of soldiers, and materials from England by aircraft and ships. These particular landings took place on an 20 km stretch of the Normandy coast on 5 seperate beach areas: Utah, Omaha, Gold, Juno, and Sword. The British armies took control over Sword and Gold, US took charge over Utah and Omaha, and Canadian forces stormed Juno. â€Å"On June 6th, 1944, the 3rd Canadian Infantry Division and the 2nd Armoured Brigade were tasked with establishing a bridgehead on the beach codenamed â€Å"Juno†. This was an eight-kilometre long stretch of beach bordering Saint-Aubin, Bernieres, Courseulles-sur-Mer and Graye-sur-Mer. Assault troops were then to move towards the Carpiquet airfield, 18 kilometres inland. The 3rd Infantry Division, under Major-General R. F. L. Keller, was under command of the Second British Army. It was flanked on the left by the 3rd British Infantry Division that was to land on Sword beach (Lion-sur-Mer, Langrune-sur-Mer). To the right, the 50th British Division had as its target â€Å"Gold Beach† (La Riviere, Le Hamel, and Arromanches).†(D-Day) Unlike the previous, unsuccessful raid at Dieppe, surprise was achieved at Normandy, thanks to bad weather and a very successful deception plan deployed in the months prior to the attack. The deceptive plan was used to distract Germany’s attention from the possibility of landings in Normandy. Another key success was to convince Adolf Hitler that landings would occur at the Pas-de-Calais. At the same time of the attack, there were also decoy operations taking place. â€Å"Fourteen thousand young Canadians stormed Juno Beach on D-Day. Their courage, determination and self-sacrifice were the immediate reasons for the success in those critical hours. The fighting they endured was fierce and frightening. The price they paid was high – the battles for the beachhead cost 340 Canadian lives and another 574 wounded. â€Å"(Juno Beach) By the end of D-Day, 30 000 Canadians had been successfully landed and all had penetrated further into France than any other Allied force! This was a defining moment for the country of Canada because, after all the previous, unsuccessful missions, they deserved a glorious victory. That is definitely what they got! All their hard work; preparing weapons, planting decoys, and all their extensive planning made this invasion so successful, and all the tedious work paid off. This event is definitive for me because my great-grandfather was involved in this attack, and thankfully returned home from it. There were definitely more than three defining moments for Canada during the 20th century, but the Battle of Vimy Ridge, the Dieppe Raid, and the Invasion of Normandy were three of the most significant. These events helped Canada grow as a nation, and made Canadians even more proud of their heritage and their country.

Globalization Process

Globalization is the process which unites nations, societies and traditions through a worldwide system of communication, transportation and trade. Globalization is usually used as an easy way of spreading the technologies, production, and communication across the globe. It also involves the flow of thoughts and technologies. Due to globalization, regions are coming closer to each other. Globalization is not only modernization but it is the amplification of global social affairs which connect different locations in such a manner that local activities are bent by activities happening miles away (Steger, 2010).Thus, globalization has very strong economic, governmental, educational and social dimensions. According to ‘Malcolm Waters’ in his book ‘Globalization’, globalization is defined as, â€Å" the intensification of world- wide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away a nd vice versa. This is dialectical process because such local happenings may move in an obverse direction from the very distanciated relations that shape them.Local transformation is as much a part of globalization as the lateral extension of social connections across time and space† (Waters, 2001, pg. 5). Globalisation is the way by which people, companies and government of different nations integrate and interact with each other. The process of globalisation has effects on the cultures, atmosphere, governmental systems, economic developments, wealth and on individual’s physical comfort in nations all around the globe.Globalisation is the process by which normal life around the globe is noticeable by calibration of communication, transportation, financial activity, Ecological and social interdependence. Globalisation has many positive effects opening up gaps of opportunities and economic prosperity to the developing countries but globalisation also has a harmful side w ith negative effects. In this assignment, I will discuss few positive and negative effects of globalisation.According to researchers and intellectuals, modern age led to the foundation of globalisation but most scholars say that globalisation is not new and its origin can be traced back to the early civilization. For centuries, people have been trading to each other at great distances. Third millennium B. C. was the ancient form of globalisation. At that t time the trade link was among Sumerian civilization and Indus valley civilization. After that era, there were many events where trade connections were made connecting several countries like, Greece, Egypt, Roman Empire, India, etc.The attractiveness of the trade links led to the expansion of different trade routes. In 19th century, industrial revolution took place which was a significant time in the record of globalisation (Boudreaux, 2008). This was the period when Muslim dealers and Jewish started going to different locations al l around the globe to sell a variety of products which led to the combination of thoughts and customs. This revolution led to improved trade and business dealings. Due to enhanced goods and colonization, many nations all around the world became the customer of European market.However, the period of pre globalisation came to an end after World War 1. The effects of conflict were very adverse which led to the Great Depression. The time between 1850’s and 1940’s witnessed the acceleration of worldwide set of connections and cultural flows, dominated by European powers. By the mid of the nineteenth century quick developments in communication and transportation technologies like, radio, telephones, railways, shipping, telegraphy, etc took place. Globalisation has a comparatively new thought and idea that the world has been implementing.There are many positive effects of globalisation which are very advantageous for everybody in all countries. Globalisation has been the most successful affluence and anti-poverty movement in modern history. Following mentioned are some of the positive effects of globalisation on so various demographic segments of society. The most noticeable positive effect of globalisation is the improved and better quality of goods due to global competition. ‘Customer is the king’ approach to production has led to the improved quality of goods and services.Because Domestic companies have to struggle out foreign competition, they are bound to lift their standards and customer satisfaction levels to survive in the market (Stiglitz, 2007). When an international brand comes in a new country, it comes in travelling on some goodwill and concern which it has to survive up to. This establishes competition and ‘survival of the fittest’ situation in the market. Due to globalisation, various companies have entered into the developing countries and therefore generated employment for the citizens.This factor has given an opportunity to invest in the rising market and tap up the talent available there. Globalisation increases job opportunities as new firms start functioning in different countries; hence it increases living standards of people (Suarez & Qin, 2004). Usually there is a lack of capital in developing countries which obstructs the growth of domestic companies and so employment. In such cases globalisation plays an important role in obtaining profitable employment opportunities. Globalisation greatly affects the global economy and the impact of foreign trade on economy is very immense.Comparative benefit has always been a factor even in the history. Trade has been institutionalised due to globalisation (Bhagwati, 2007). Globalisation has improved free trade among nations and has improved liquidity of capital permitting investors in established countries to invest in undeveloped countries. It brings foreign exchange to the countries due to the increase in foreign trade. Globalisation is very favourable for the 3rd world countries as it results in economic development. It also improves the global economy by increasing GDP.Trade between nation’s increases as it provides freedom to the global marketing exchange of goods and capitals. Established countries can invest in developing countries and positive competition increases hence, improving businesses. It has been asserted that globalisation increases the productivity and living standard of people. With the manifold positive effects, globalisation also has its negative side. Few of its negative effects are listed below. The most significant negative effect of globalisation is the disappearance of several cultures.The cultures of the countries that are economically powerful are more dominant than others. There is a great risk of spoiling of the cultural values of developing countries due to overseas investments and foreign citizens working from developing countries, changing the attitude, lifestyle and mind-set of t he existing developing nations due to foreigners (Stilitz, 2003). Since international community is growing, more population have become unaware of social, moral and ethical values which are diverse in defining group. Hence, globalisation damages small cultures which are in danger of being destroyed.In order to save the cultures, small nations and developing countries should promote their cultural values and standards. Such nations should keep practicing their culture, so that young generation will be aware of all the customs and traditions. For instance, in developing country like ‘India’, many foreign companies and organizations operates and foreign trade is very immense, but the cultural values and tradition of people living there are still the same as Indians promote and practice their culture in every walk of life.Due to globalisation, more and more companies invest on developing nations, which economically is very beneficial for the countries but significantly affe cts environment by polluting it and escaping easily from weak developing countries regulatory rules and regulations. Many products and manufactured goods produced by various companies are not eco-friendly and thus, increase pollution. It also increase the risk of transporting diseases like Swine flu, Bird flu etc. unintentionally between countries as individuals from all around the world travel more often after globalisation.Many international powerful committees should be made in order to control and alert such companies and corporations who are responsible for polluting the environment and if they do not take action, then such corporations should be banned. This will help in decreasing the production of non eco-friendly products by creating awareness at the educational level and informing individuals with their negative effect. In today’s world, most of the corporations are aware of this negative effect and therefore, manufacture eco-friendly products which are healthy and recyclable.The last major negative effect of globalisation is the complexity of competition. Due to globalisation, international trade between the nations has started to remove limits. This condition of companies has resulted in steady competition with the national competitor, as well as the international competitors. Thus, businesses want more thorough and demanding competitive environment in order to continue stability and progress. Expansion of monopole corporations and channel between manufacture expenses are the chief effects of this tough competition in businesses (Eriksen, 2007).Developing and small nations choose to use overseas resources for their development, but instead, it disposes the equality and stability. Small corporations should focus on research and development. They should lower the manufacturing cost and should improve the quality of the manufacturing product, by using local goods hence, saving the cost of trade. Being a local company, they can understand the ma rket better than the foreign companies. By doing this local companies in developing countries will be able to gain most of the market share and will be able to compete with the foreign companies.In the conclusion, it can be said that globalisation develops better relations among nations and helps in eliminating negative perceptions for the people. Global problems and issues can be solved by discussions. Foreign trade and tourism leads to social benefits which increases migration between the countries and provide chances to live and earn abroad. This results in the decline of cultural barriers and helps in improving the relationships among nations. But with all the positive effects it also has its share of disadvantages and is sometimes unfavourable for the countries that are undeveloped and weak.

Simple Conjugations for the French Verb Réussir

Simple Conjugations for the French Verb Rà ©ussir T​he  French verb conjugation  of  rà ©ussir. Present Future Imperfect Present participle je russis russirai russissais russissant tu russis russiras russissais il russit russira russissait nous russissons russirons russissions vous russissez russirez russissiez ils russissent russiront russissaient Pass compos Auxiliary verb avoir Past participle russi Subjunctive Conditional Pass simple Imperfect subjunctive je russisse russirais russis russisse tu russisses russirais russis russisses il russisse russirait russit russt nous russissions russirions russmes russissions vous russissiez russiriez russtes russissiez ils russissent russiraient russirent russissent Imperative tu russis nous russissons vous russissez Verb conjugation patternRà ©ussir  is a  regular -IR verb

Definition and Examples of Headlinese

Definition and Examples of Headlinese Headlinese is an informal term for the abbreviated style of newspaper headlines - a register characterized by short words, abbreviations, cliches, noun stacking,  word play,  present-tense verbs,  and ellipsis.   Headlinese combinations are not in themselves sentences, said linguist  Otto Jespersen, and often cannot be directly supplemented so as to form articulate sentences: they move, as it were, on the fringe of ordinary grammar (A Modern English Grammar, Vol. 7, 1949). Nonetheless, says British journalist Andy Bodle, [m]ost of the time the meaning of headlines is quite clear (to native English speakers, anyway). They generally achieve their aim of provoking interest without misrepresenting the facts too grievously (The Guardian [UK], December 4, 2014). Examples and Observations Perhaps a copy editors best test for headlinese is the question: How often do I hear this word used in ordinary conversation with its headline meaning? If hardly ever, the word is headlinese.(John Bremner, Words on Words. Columbia University  Press, 1980)In their quest for concision, writers of newspaper headlines are . . . inveterate sweepers away of little words, and the dust they kick up can lead to some amusing ambiguities. Legendary headlines from years past (some of which verge on the mythical) include Giant Waves Down Queen Mary’s Funnel, MacArthur Flies Back to Front and Eighth Army Push Bottles Up Germans. The Columbia Journalism Review even published two anthologies of ambiguous headlinese in the 1980s, with the classic titles Squad Helps Dog Bite Victim and Red Tape Holds Up New Bridge.(Ben Zimmer, Crash Blossoms. The New York Times, January 10, 2010)[W]hen the folks at Variety toss around insider lingo and cryptic headlinese like B.O. Sweet for Chocolat and Helmi ng Double for Soderbergh its hard to tell what the heck theyre talking about.(Scott Veale, Word for Word/Variety Slanguage. The New York Times, Feb. 25, 2001) Plane Too Low to the Ground, Crash Probe Told(Headline quoted by John Russial in Strategic Copy Editing. Guilford, 2004)Police: Middletown Man Hides Crack In His Buttocks(Headline in the Hartford Courant, March 8, 2013)Man Shoots Pictures of Wolf Chasing Him on Motorcycle in CanadaBANF, Alberta – A Canadian man says he was chased by a gray wolf while he was riding a motorcycle in British Columbia. . . .(Headline and lead at FoxNews.com, June 21, 2013)Short Words in Headlinese: Thinnernyms- Headlinese  might be defined as words that no human being would utter in context but that headline writers use because they fit into tight spaces.(John Russial,  Strategic Copy Editing. Guilford Press, 2004)- The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words. Instead of disagreeing, people clash. Rather than competing, they vie. Instead of divisions, we have rifts. And instead of a Mexico president promising reforms of the policing s ystem in an effort to mollify people’s anger over the murder of 43 students, we get Mexico president vows police reform in bid to quell massacre rage. I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so.(Andy Bodle, Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms. The Guardian [UK], December 4, 2014)- [B]revity is a whip-bearing  dominatrix in the discipline of headline writing.(William Safire, Hotting Up. The New York Times Magazine, June 10, 2007) Life on Mars- War of the WordsThis is a headline from The Friday Review Section of The Independent of 21 August 1998. It introduces an article reviewing a fierce scientific debate about the possibility of life on Mars. Headline writers use a wide range of devices to create a very specific style, which is sometimes called headlinese. Their one-liners must put in a nutshell the main point of the news story they relate to and at the same time capture the readers attention. . . . [I]f we pad out the above headline, we might get something like The life on Mars debate remains a war of words. It will be noticed that the headline as it stands contains no verbs: this is replaced by the dash (- ). The structure has the effect of all the focus being on the balanced phrases, Life on Mars and War of the Words.(Peter Verdonk, Stylistics. Oxford University  Press, 2002)Telegraphic EllipsisA form of written language which typically uses telegraphic ellipsis is the newspaper headline. . . .Grammati cal clues present in  the headlines themselves . . . interact with contextual information from the setting to encode retrievable meaning; This process is essentially cataphoric in that headlines refer forward to the main body of the text, a fact exploited by editors and sub-editors on a daily basis to encourage headline-spotters to read on.(Peter Wilson, Mind The Gap: Ellipsis and Stylistic Variation in Spoken and Written English., 2000. Rpt. Routledge, 2014) Noun Stacking in HeadlinesA string of unleavened nouns will form a whole headline. Three nouns stuck cheek by jowl was once the limit, but now four is standard. Some months ago two tabloids gave their front pages to SCHOOL COACH CRASH DRAMA and SCHOOL OUTING COACH HORROR and a week or two later one of them achieved five with SCHOOL BUS BELTS SAFETY VICTORY. There is some loss of seriousness here, as if anyone cared.(Kingsley Amis, The Kings English: A Guide to Modern Usage. HarperCollins, 1997)A colleague points out: It sometimes seems that any time anyone writes a piece about Africa (or, in fact, dark-skinned people), the first (and usually last) headline everyone comes up with is Heart of Darkness. Its unimaginative, and boring, but more importantly perpetuates lazy colonial attitudes, ideas of ignorance and benightedness, etc.(David Marsh, Mind Your Language. The Guardian, February  14, 2010) See Examples and Observations below. Also see: Block LanguageCopyeditingCrash BlossomJargonJournaleseTelegraphic Speech

How to Write a Good Management Essay

How to Write a Good Management Essay How to Write a Good Management Essay The Purpose of Management Essays Management essays give insight into up-to-date information and trends in the field of management, in any area of expertise such as healthcare management, conflict management, time management, risk management, etc. Writing a management essay is not always easy. Following is a concise guide on how to write a good management essay. Tips for Writing a Management Essay The first thing to keep in mind, when writing your management essay, is focusing on new information or introducing a new concept. The essay should incorporate a clear idea into theories, complete with examples to back up the idea. Following are tips to help you. The Topic – Choose a topic that introduces a new concept or clarifies an existing concept. Also, it is a good idea to use real life examples to reinforce ideas. Categories of topics to choose from include planning, resourcing, motivating, organizing, compensating, or development. The Structure – Your essay structure should contain the introduction, body, conclusion, and recommendations. Also, consider the readability of your essay and use headings, subheadings, and bullet-points. The Introduction and Thesis Your introduction explains ‘what’ problem needs solving. The body of the essay explains ‘why’ the problem exists and ‘how’ it can be solved. Also, your thesis statement (or the main idea/concept) is explained in the introduction. The Body – Here, you explore and explain your argument by introducing a new idea or enhancing an existing idea. Be sure to use pertinent examples. Also this is where you gain the attention and trust of the reader by ensuring that you make valid points that are proven. Also, reference and source pertinent management theory pertaining to your chosen topic to support your argument. Your research findings are also included in the body. The Conclusion and Recommendations – Here is where you tie everything together by restating the thesis statement and the research findings to comprehensively reinforce the message of the management essay. Furthermore, management issues from the essay that are up for discussion should be touched on and included in the recommendations section. Citations and Referencing Most management essays are written using the Harvard referencing style, due to its comprehensive nature. Be sure to use reputable sources for your research such as the Hoovers or Neilson databases, as well as the EBSCOhost and JSTOR databases; also, publications such as the Wall Street Journal, Business Week, or Fortune. You can find management theories in management texts. Writing a management essay is a challenge, but following these tips can certainly help you complete the task and deliver a well-researched, well-written, informative essay that is on a level professionalism to appear in academic publications. Our professional custom writing service will provide you with quality Management essay help online on any topic.

L-Dopa As A Treatment for Catatonia Essay Example | Topics and Well Written Essays - 500 words

L-Dopa As A Treatment for Catatonia - Essay Example The condition is characterized by alterations in motor function similar as that of those manifested in Parkinson’s Disease (PD) without â€Å"pill-rolling,† muscle rigidity, catatonia, loss of balance, shuffling gait, and oculogyric crisis (Dourmashkin, 1997, p. 515). Focusing on catatonia, it is a neuromuscular condition characterized by alterations in muscle tone or activity, linked to various mental and physical illnesses (â€Å"Catatonia,† n.d.). In encephalitis lethargica, individuals suffer from catatonic stupor, distinguished by the individual’s greatly reduced motor activity. L-DOPA is a medication known to treat Parkinson’s Disease (PD), characterized by decreased levels of dopamine in the brain resulting to altered motor functions. Dopamine is responsible for several body functions, particularly movement when in the brain. Since dopamine itself cannot cross the blood-brain barrier but rather binds to receptors, L-DOPA is given to PD patients, because the latter has the capacity to enter the blood-brain barrier and then be converted into dopamine, thus an increase of the chemical. With the increase of dopamine in the body, there is increased ability to perform smooth and controlled movements. Because of the great morbidity and mortality caused by the disease, Oliver Sacks conducted an experiment in 1969 among those who did not die of the illness. These patients were chronically confined in a hospital, almost completely motionless and drooling with saliva. Sacks administered L-DOPA in gradual increasing doses over a number of days, and in typical cases the first few days had very minimal changes (Roberts, 1995, p. 311). After a few more days, the patients previously â€Å"frozen† and â€Å"mute† for decades suddenly â€Å"awaken.† They surprisingly â€Å"awoke from their silent, frozen world and for a short few months made contact with the real world about them†

Art Essay Example | Topics and Well Written Essays - 500 words - 5

Art - Essay Example And the term Impressionism, was in fact, derived from one of his famous paintings in 1872 entitled, Impression, Sunrise (Krauss 87). This particular artwork vividly captured the everyday life scenes and commonplace interactions of humankind against his own world. The sketchy application of colors seemed to dissolve into a misty, hazy atmosphere of a typical sunrise and had extraordinarily represented even the most ordinary errand in our everyday lives. Monet’s penchant for beautiful things – nature, people and landscapes paved way for him to create offbeat and highly-interesting subjects that are influential and dominant in the current time. And as he was getting older, he gained interest in water reflecting light images such as the Water Lilies art piece (1917) and would often paint the same subject on different seasons of the year, applying different sets of color (Krauss 88). Moreover, the world of Impressionism has led to another significant art movement called Abst ract Expressionism. Jackson Pollock was considered as the most celebrated painter of the American abstract expressionism. Many of his works are represented in heavy layers of dark lines and bold colors that evoked figurative shapes, fluidity and movement.

Finance Essay Example | Topics and Well Written Essays - 1000 words - 1

Finance - Essay Example The interstate and intrastate deregulation of the trucking industry in 1980 and 1994 that helped expand the industry from mere trucking of goods to lifting them by air that paved the way of the modernization of the package and parcel industry. UPS (United Postal Service) One of the companies that were established early was UPS (United Postal Service) which was known as UPS Air Operations back 1929. It closed shop during the recession and resumed operations in 1953 albeit its air operations were only limited to East and West coasts. By 1978, it was already operational in every state and was granted an authorization by the FAA (Federal Aviation Administration to have its own aircraft. Fedex The second player to follow UPS in the package and parcel industry is Fedex which was incorporated in 1971 but only became operational on April 17, 1973. The name Fedex was derived from Fedreal Express at a time when its founder Fred Smith was in the process of securing a contract with Federal Reser ve Bank. Fedex begun international operations by 1975 and grew rapidly when it acquired Tiger International Inc. in 1989 and Caiiber System in 1998 which is now known as Fedex Ground. It also went early in the Chinese market when it acquired Evergreen Internation Airline’s cargo authority to deliver in China. Perhaps the multitude of services that delivery and package industry now offers to its customer can be attributed to Fedex because it first introduced services that we are now familiar today such as same day and next delivery, delivery guarantee, etch. DHL and TNT The other two competitors in package and parcel industry are DHL and TNT. DHL however differentiates itself from Fedex because it is more focused on the international market unlike UPS which caters to both. Its customer bases are located in Europe, Latin America, Middle East, Australia and Africa. Due to its focus on the international market, DHL was also the first company to provide China an express transporta tion service. TNT is also player in the package and parcel industry that like DHL is more focus on its international market. II. Evolution of the company's competitive position   Although Fedex’s entered in the industry later than UPS, it was however the pioneer of the many innovative services that are now practiced in the industry. It also started in the US domestic market but has geographically expanded its operation in a short period of time. It only started operations in 1973 but already had an international presence 16 years later (1989) with the acquisition of Tiger International Inc and Evergreen International Airlines. But perhaps it is Fedex’s innovativeness that revolutionized its competitive position. Many of the idea and the many options that customers enjoy now about parcel and package delivery were Fedex’s ideas. Fedex introduced the same day, next day delivery, deferred time specific delivery options, delivery guarantees and even the idea of tra cking numbers on monitoring the movements of packages and parcels. In addition to the traditional parcels and packages, Fedex also transcended its services to logistics and financial services. Having said this, it would be safe to conclude that the Fedex’s competitive position is brought and hedged on its innovativeness. III. Competitive position

Business Law Assignment Example | Topics and Well Written Essays - 1250 words

Business Law - Assignment Example Peter accepted the price of $ 190 and Mary took the bicycle away. The case scenario deals with the conditions surrounding the formation of valid business contracts. A contract is defined as an agreement between two parties that creates legal obligation to the two parties to perform or abstain from performing a certain obligation or action (Farnsworth, 1991). A contract must entail an offer by one party and acceptance of the offer by the other party. The advertisement placed in the local newspaper by Peter is not an offer but an invitation to treat. Peter is inviting interested persons to make an offer for the purchase of the bicycle. Accordingly, advertisements are classified as invitations to treat since the seller can refuse to sell the item at price if it is mistakenly marked (Blum, 2007). The advertisement is displayed to a larger number of people with an undefined way of selecting whom to sell the bicycle. For instance, the advertisement does not clarify whether to sell the bicy cle to the first person to accept the labeled price. It this case, the advertisement is geared at generating interests and prolonging negotiations towards the formation of the contract (Stone, 2005). After the invitation to treat, Jonathan makes an offer to through a telephone to purchase the racing bicycle at a price of $ 160. However, rules of contract stipulate that the subject matter of contract must be present at the time of making the offer. According to the Uniform Commercial code,

Use of Social Media Research Paper Example | Topics and Well Written Essays - 1000 words

Use of Social Media - Research Paper Example This paper tells that social media has been flagged as a potential threat if used inappropriately. Issues of privacy, unnecessary information, negative influence, devaluation of human values are some of the negative issues associated with social media. For proper utilization of social media, governments should take control on managing social media so that issues like privacy, dangerous outcomes, and endless distractions can be maintained. Certainly, social media connects millions of people across the world. Among these people are genuine users as well as hackers and other malicious identities. Social media such as Facebook is a good avenue for accessing a large pool of people of all kinds. This makes it an attractive haven for any person with personal interests. For instance, politicians have often used social media to propagate their political ideologies some of which may trigger hatred among the target groups. North Africa an Arabian region revolution that began in Tunisia is a goo d example of overwhelming political usage of social media. Advertisers and business entities are always crawling through social media in search for opportunity to exploit. Whereas everybody is looking at an opportunity to benefit themselves, it poses a serious privacy risks to social media users. Certainly, â€Å"Breaches of privacy and security are frequently mentioned topics and so is identity theft, online bullying, and disclosure of potentially damaging or embarrassing personal information† (Shneiderman et al, 2011).  Perhaps one of the most potentially dangerous technologies is social media. Due to the high degree of penetration, wide usage, freedom, anonymity, and interconnectivity, social media is potentially dangerous if not properly regulated. Politically, social media, particularly Facebook, has been a prime platform for the propagation of political and religious views. It does not come by surprise that the recent revolution in Tunisia, Egypt, and other Islamic co untries was made possible by social media. The hazardous nature of social media stems from the fact that it supports anonymity. People have different thoughts and ideologies that they would like others to adopt. Whereas some people have well-meaning ideologies, others such as extremists, pose a danger to the population. According to Shneiderman et al (2011), â€Å"the potential for more polarized discussions as users selectively view only materials aligned with their world view and scientists retreat to narrow research topics.† Terrorists have also been using social media platforms to propagate their ideologies. In order to protect users of social media against uncontrolled use, the relevant authorities need to put measures into place (Madhava, 2011). For example, it may be necessary and important for all social media platforms to keep electronic and retrievable copies of all web activities. This way, it would be easy for the relevant authorities to keep track of potentially harmful use. Additionally, user information may be required to be incorporated within the usage of the media platforms so that users can be held accountable for wrongful use of social media.  

Business Law Assignment Example | Topics and Well Written Essays - 1250 words

Business Law - Assignment Example Peter accepted the price of $ 190 and Mary took the bicycle away. The case scenario deals with the conditions surrounding the formation of valid business contracts. A contract is defined as an agreement between two parties that creates legal obligation to the two parties to perform or abstain from performing a certain obligation or action (Farnsworth, 1991). A contract must entail an offer by one party and acceptance of the offer by the other party. The advertisement placed in the local newspaper by Peter is not an offer but an invitation to treat. Peter is inviting interested persons to make an offer for the purchase of the bicycle. Accordingly, advertisements are classified as invitations to treat since the seller can refuse to sell the item at price if it is mistakenly marked (Blum, 2007). The advertisement is displayed to a larger number of people with an undefined way of selecting whom to sell the bicycle. For instance, the advertisement does not clarify whether to sell the bicy cle to the first person to accept the labeled price. It this case, the advertisement is geared at generating interests and prolonging negotiations towards the formation of the contract (Stone, 2005). After the invitation to treat, Jonathan makes an offer to through a telephone to purchase the racing bicycle at a price of $ 160. However, rules of contract stipulate that the subject matter of contract must be present at the time of making the offer. According to the Uniform Commercial code,

Ukraines Transition from Socialism to Capitalism Essay

Ukraines Transition from Socialism to Capitalism - Essay Example Following the revolt, the rulers of Ukraine turned to Russia for protection and hence laid down the path towards Russian imperialism. This colonialism made a new distinction among the workforce in Ukraine. A large-scale labor migration from Russia occurred which acquired high skill and better pay job opportunities while the domestic workers suffered from a low wage and bad working conditions. The protests against such unjust and exploitative attitude lead to the upheaval of the 1917-1920 and 1942-1947 revolution. The struggle weakened because of the withdrawal of the Bolshevik members of Ukraine. In October 1917, the revolutions of Russia and Ukraine fused but the leaders in the parliament, Rada, who were against the notion of a Russian workers’ republic, decelerated the progress towards a Ukrainian socialist uprising. The Rada had diverged so much from the objectives of the Ukrainian mass that during its disposition in 1918 (by the Red Army) it had already lost its ground of support. In this so-called defense of sovereignty, the incident that took place was that these Rada leaders gave Ukraine away to German, Austrian, and Polish occupations. The year 1920 saw another upsurge to dispose of Russian colonialism by the Ukrainian Communist protesters. However, with the strengthening of the powers of Stalin and Russia, the dynamics of centralism shattered the rest of the hopes of national equality. In the 1930’s, a mixture of rapid industrialization and enforced collectivization sowed the seeds of a mass aggression. Millions of people died in the false famine of 1932-33 and a considerable number were deported to Siberia. Those who thought to venerate, analyze, or dissent these tragic incidents were either imprisoned or tortured.

From your characters point of view Essay Example for Free

From your characters point of view Essay I knew that big Bastard was trouble as soon as I saw him in the office that first day they both arrived on the ranch. When I saw him turned away from me I knew what his sort was like, big guys who thought they owned the place jus cos of their size. An he didnt even answer my question, jus stood there like a big lump staring at me. I knew they was gonna cause trouble. I heard from the other guys that Lennie was a good worker I give him that but he still was odd, never was with the guys always by himself, with George or with that damn pup that Slim gave him. Carlson always said he never said a word unless George was there or if he allowed it, stupid Bastard. I mean I heard things about guys like that who were big and smart but this guy, Lennie, was different altogether he was almost like a child I didnt know he was capable of mangling my hand, let alone kill my wife. But you never know looks can be different than what is genuine, you get to know these things when you see these bastards come work and then leave, you see it all the time. Since Lennie first come to the ranch I had a hunch, and when he did what he did to my hand I knew that he was not only mean but he was dangerous. I never told about my hand before, I know what the other guys on the ranch would say, Me, the bosses son being beat up by some guy who couldnt put two and two together, I Wasnt gonna let em know, I wasnt gonna let my wife know that her husband got beat up by that Bastard. Them only been on the ranch couple o weeks and Slim letting em getting away with it, I wasnt gonna say Nothing. Slim has a way with words, all the guys trust him. So when my hand got busted by Lennie I was real furious, it made me real mad. I was Jus looking for my wife when it began I spose, so she has something to do with it, She is always going off and when Im looking for her I could never find her. Not knowing where your wife is can ruin a man. An people were sayin things about her. Made me wonder I spose so I go looking for her in the barn where it been mentioned she was and Slim said to be in there too. My wife had been looking at Slim for a while so I was mad and made my way to the barn. Slim was there but not my wife, so we have an Argument and it ends up with my hand being busted. I mean whats a guy spose to think when his wife is looking around at the men? An Slim would be what you call a good catch I spose, But that means that he aint no better than me. When I started on him I never thought about what he could do to my hand, he always was so quiet and looked like he could never hurt anything even though he was a big bastard. The look in his eyes when he just grabbed my hand, I had never seen it in a guy before an I wont wanna be seeing it again too soon I can tell ya. I havent seen a guy so mad before, sure I have got a temper I get mad a lot, but this Lennie was just mental. He jus had this look of hate in his eyes, I was angry but for a big guy like that to take advantage of his size is out of order. He had no right to jus do that kind of shit to me. He just took hold of my hand and then crushed it within his own palm, the pain was unbelievable and the other guys jus stood there watchin him do it. Before he fought back I heard George in the background tellin him to do it. I knew they travelled together but I didnt think that that they was that close, I was proven wrong, Lennie always did what George told him to and that time was no exception. His grasp on my hand grew tighter and I was in pain, I couldnt think about anything else but the feeling in my hand, and what I must have looked like to the other guys but then after it got to its worse all I could think about was what would be left of my hand after the big bastard had finished. An If only George hadnt told him to do it, It wouldnt have happened, he still makes me mad the way he is still here working on the ranch with Slim. I could feel the bones in my hand breaking, I never had thought of pain like that before. My hand still is now messed up. Dont think its ever gonna be the same, and neither is he. As soon as I saw him I had it in for him, but after him mangling my hand I wanted revenge. Things werent so good between me and my wife but that was no excuses for her death. The Dumb bastard was out for me too, and he got me, twice. I knew the way he spent all that bloody time with that pup that he was strange, I had warned her about spending time with the guys on the ranch, her being the only woman was dangerous but he was the last guy I woulda thought would take advantage. He never was interested in things like that, he didnt come to town with us ever, and jus stayed in the barn with that pup. I had said for her to stay in the house, but for a woman to do what she is told is something that doesnt happen easily. I spose it was also her fault stupid bitch going where she aint wanted gettin herself into trouble; something was gonna happen sooner or later. The guys was just out in the yard playing horseshoes, I wasnt gonna join in and be humiliated by them all laughing at my hand. I jus sat down an watched didnt know what was going on else where. The next thing I know old candy is calling from outside the barn saying for us to come quick. She was jus there face down on the straw, I had never seen her be so still. But then I thought and knew what had happened, me an Slim rushed up to her and Slim jus said she was dead. I knew at once that the big bastard had been in there with that damn pup. I knew it was him form the start, he couldnt help himself, He wanted to make trouble and this was the last time I was going to be humiliated he had gone one way too far. I wasnt disturbed by her death really bad, I was jus mad with the Bastard I knew it was him an I was gonna do something about it. Carlson knew it was him too, an I could see it in Georges eyes that he also knew what was going on. I wasnt gonna let Lennie get away with it either. My wife was a slow bitch but it was Lennie who took her life and he wasnt gonna get out of this one by the other guys keeping em Quiet. I had done that already once, when I could have got him canned, but I didnt for my pride now he had the life of my wife. But George was his friend, regardless of this he still went looking for him. I was suspicious though, I mean they travelled together and how did I know that he wasnt gonna help Lennie get away and escape. But I Spose the dumb bastard wouldnt make it on his own without some other guy helping him out or getting him outa shit. When me and the guys saw Lennie lying on the floor next to George I was livid, I hadnt killed the crazy Bastard myself, I was gonna make him suffer the way I had. I dont know everything that went on but what I do know is that Lennie was to blame for the death of my wife and my hand was never gonna be the same cos of him being a crazy Bastard. I could see that they were gonna mess things up, an I was right.

Accountability In Administration

Accountability In Administration Accountability in pubic administration is very important aspect to be taken care in every country. The integrity, transparency and accountability are basic principles of public administration and governments must have a check and balance methods to check their bureaucracy for their integrity and honesty. These principles must be adopted and exercised in the country as well as in public administration. The accountability must be done in administration for having transparent and integral government system. Transparency refers to the reliable information keeping and providing citizen services of the country and integrity refers to the honesty and making sure that is no corruption in public and citizens dealings and also no misuse of powers by the public administrators. Public administrators and state heads must develop accountability criteria and the process of accountability must be fair and not one sided. All public administrators and political leaders must be aware of these rules and regulations to abide by so that there are no weaknesses in the process which can be taken for granted by the public servants and politicians. The first basic step in accountability process in public administration is to recognize the efficacy of power. The power or authority is necessary to carry out any development programs and transparency, integrity and accountability can not be obtained by simply cutting powers of administrators (McKinney and Howard, 1998). There is another issue with power that the struggle for attaining more and more powers between bureaucrats, if not eliminated, this conflict can be taken as advantage in future. Accountability is a complex process rather than just tackling the abuses but this practice is essential to attain governmental and public goals. Public trust on departments and government is very important in a democratic country and this can be only achieved by having a fair and strong accountability process in the country. When some public officer misuses its powers and he use these powers for himself instead of using for public service delivery. This also breaks trust of citizens towards public administrators and the government itself. The unethical decisions and acts performed by the public officials are also accountable. The other types of issues in public administration which may arise are blaming of errors on other officer then himself, leaking confidential information, fabricating time/quality/quantit y and reports, misusing of expenses allowed, taking gifts/favors in exchange of preference or personal benefits to clients, taking unnecessary days off and taking extra time for breaks like lunch and dinner etc are some examples of acts by public administrators which must be accountable for ensuring integrity and transparency (Gordon and Milakovich, 2009). In short, accountability is the process for ensuring that public money and powers must be used effectively and with honesty for only public services and country. There must be no misuse of any public power or money by the public administrators and government itself. This also brings trust relationship between the public and the government and its departments. Accountability is a process which must be adopted in every department of the country. Efficiency and Effectiveness Efficiency and effectiveness are important in public administration. Efficiency and effectiveness is desired in every aspect of public administration like utilization of funds by tax payers effectively and efficiency of utilization must be careful, constructive and productive for the public. Effective public administration and services are important because this respond well to the public needs and in a timely situations which are also the political demands of the ruling government and adopt such low cost efficient and effective process which are well targeted, honest, transparent and according to the public interest of the country. Efficiency refers to attaining a goal with least possible cost and resources which is also important to public administration. It is always much more needed to be done in public services and administration than before with spending least resources and achieving more and more productivity. Effectiveness refers to make sure the work done is according to public demands, accountability process is carried out and democratic process is observed (Box, 2009).The decisions made in public sector are according to demands of public which are concluded by the discussions of citizens, discovering issues, developing policies and rules, and managing public administrators to implement these services and programs. Public administration can be effective and efficient if the processes adopted by public administrators are efficient, fast and according to needs of the government and public. E-government processes bring efficiency and effectiveness in the public sector by minimizing the time scales on public level and inter-department communication and processes. E-government enables the public administrators and departments to offer citizen service through one click and their precious time saved. E-government includes online services provided to citizens of the country. This increases the efficiency and effectiveness in spending public money and for right purpose (Cloete and Petroni, 2005). The success of any government and public administration can be measured by efficiency and effectiveness. Peoples point of view regarding the effectiveness and efficiency can be measured time to time by conducting satisfaction surveys, consultations with people directly, and direct individual interaction. The policies must be made keeping in mind about what public requires and where it must be spend and where it must not be spend. In conclusion, efficiency and effectiveness are two basic principles of public administration which must be present in any successful administration. Public administrators who make their policies with consultation of public, consider their requirements and also take feedback about their policies are successful and spending public money honestly, effectively and reliably. The spending of public money must be done according to citizens needs and different tools can be adopted for finding what public needs and requires by the government and public administration. Public services must be delivered effectively and efficiently so that there most of the output can be achieved with the public money and resources. The Legitimacy of the Administrative State The legitimacy of the administrative state claims that it offers opportunities to community engagement and also provides a method for scientific decision making. Rohr (1986) emphasized that the blending of executive, legislative, and judicial powers are aligned according to the separation of powers in a democratic community. He argued that the legitimacy of the administrative state was originally meant for American Senate. It provides a sustainability and permanence to the government system of America and playing a balance role in different constitutional departments of the country government. It also focused on the limitations present in representations in the House of Representatives. The legitimacy of the administrative state empowers future public administrators for playing their own autonomous role by selecting one of constitutional masters where might be clash with one another (Spicer, 2007). Rohr worked on two basic principles: the people of the country if follow illegitimate powers and this is happening in present political environment, a legitimate state must be present to avoid such things. The question of legitimacy of the administrative state was emerged two centuries ago. The legitimacy was questioned because the constitution was not providing base for such an organization. Legitimacy can be accomplished by the state itself by focusing on how it functions and progress for supporting legislations and government. It was supposed before that elected members of the house policy making activities and other relevant activities with evolvement of such policies and how these activities are carried out to present the legitimacy of the administration as well as government itself. Bureaucratic legitimacy is based on the scientific method and professionally. To ensure legitimacy in the administrative state, administrative staff plays their part professionally and specialty. Citizens must trust government because the legitimacy can only be achieved in this case. The legitimacy of the public administrative state can be accomplished by means of expertise, public service, leadership qualities, and vision. Public administrators are responsible for the legitimacy of the state by having direct communication with the community by using their bureaucratic expertise, vision of the government, political leadership and best public service delivery. The legitimacy of the administrative state brings the sustainability to the country and ultimately to the state itself. In conclusion, the legitimacy of the administrative state is the responsibility of the public administrators. They must deliver effective citizen services with honesty and ensuring that the vision of the government is achieved. These efforts bring the legitimacy of the state in view point of the people of the country. The state is considered as stable and strong in terms of its constitution and legislative actions. The legitimacy of administrative state also empowers the government to accomplish their policies and people who elected them to the house must trust them to bring legitimacy. The Politics-Administration Dichotomy The Politics/Administration Dichotomy idea was suggested by Woodrow Wilson in his article The Study of Administration. This article is considered as the base of public administration. The dichotomy offers an enduring image to elected political members, public officers, and students of the public administration. This depicts the real issues of policy and administration decisions which struck in government. Politicians or elected members are liable to make policies agenda and decisions on policies and public servants are liable to administrator programs and providing public services to the community. This dichotomy is meant for eliminating politics in the government departments and leaving politicians to make policies who are elected members by people of democratic country. This has been observed that it is effective to create boundaries of public administration and developing a normative relationship between the public administrators and elected politicians in a democratic community (Svara, 1998). Wilsons suggested that a dichotomy must be present between determinations of government policies must be via politics while its enforcement must be non-political administration. He also emphasized on public sector approach of business like and science of administration. These all formed the public administration early 1940s. This politics-administration dichotomy was used already in Europe a century earlier. It is observed that Wilson essay regarding politics-administration dichotomy is ambiguous (Sapru, 2006). It presented for the first time in American history which focused on the required scientific and systematic study of public administration. His politics-administration dichotomy also urged on professional education which is important of higher education to bring professional bureaucracy in the country. By adopting this dichotomy he appointed on the partisan basis and implies his political power to support his policies and programs. He also successful to bring image of government where administrators were dependent on political and partisan chief executive of the country by adopting approach of centralization and executive leadership while allowing administrator to administrator the internal management matters by giving discretionary powers. Brownlow (1956) was a famous consultant of public administration matters praised the idea of politics-administration dichotomy presented by Woodrow Wilson. In his essay he wrote that Wilson laid a foundation for the study programme which is for everyone in the country who is interested in art or science of public administration. In the modern era, Woodrow Wilsons role in the public administration is not denied. However, it might be argued whether he is founder of the public administration or only a dominant personality for the growth of public administration in America. Wilsons essay about the public administration was part of the administration and politics as the social, political and intellectual ferment till the 19th century. This essay presented the ideas on how to tackle the rapidly changing American economy, social and political-administrative order. The Issue of Representation The issue of representation is present across the globe in public administration. This issue comprises on gender, race, or ethnicity factors. The public administration of any country must be comprised of all races, genders and ethnic groups. The effective representative bureaucracy offers a public administration of all people in terms of demographics so that true representation of all groups is involved in decision making process of the public administration and government. The active representation occurs in bureaucracy when they represent the views of those with similar demographic backgrounds (Kellough, 2010). The representation issues must be tackled down to increase public services quality. Female representation is another major issue in public administration. Because females can only understand better what females of the country need and what policies must be developed to make sure that the public services are offered effectively and efficiently. The demographic diversity must be present in the public officials for tackling diversified issues like religious, ethnic, gender or any other demographic issues. Poor people must be provided with their representation in public administration and government so that all representatives of the community are present. If there is no representation of the poor than there are chances that policies are made only for the landlords, businessmen and corporations. The black people representation is very less in American government and public administration departments and these also created problems for black community. This lack of representation evolved many problems and the trust of black people broken on government (Mosher, 1994). The representation issues are more emerged when there are immigrants and these people representation is not present in the administration. This also creates miscommunication and does not develop trust relationship among immigrants and the public administration. Similarly, the race, ethnic and gender issues creates such problems. The communication gap bears obstacles in developing a trust relationship among government, administration and public. The effectiveness and efficiency is also compromised due to such environment. The representation must be according to the demographics of the country, state and local level. All people must have their proper representation. Females must have their own representation in the public administration as well as in House of Representatives so that all policies and rules are made according to the needs of the females in the country. Minorities must also be represented in the government and in public administration so that the laws must be aligned acco rding to their beliefs and religious independence not compromised. In conclusion, the true representation of every class must be present in the administrative departments and government. This true representation enables government and administrators to develop and implement according to the needs of the people in specific demographics. Equal gender rights must be present in the country and community and this is only possible than there is equal representation of males and females in decision making process. The responsible public administrator Cooper presented the idea of The responsible public administrator in which suggested that the primary responsibility of the public administrator to deal with public interest with honesty and common good responsibility emerged from the fiduciary role of public administration (Boje, 2008). In this the public administrators were the individuals possessing and relied on their own expertise and neutrality. The action taken by such administrators was relied on the scientific and neutral principles. Cooper emphasized on that responsible public administrator knows how to decide an ethical choice in which one might be involved in right action versus wrong action and even sometimes right action versus right action. The individual must build up the skills of moral imagination which involves the capability to create a movie in our minds which must consider the dynamics of the environment in which ethical choice must be taken care (Menzel, 2007). The goal for the responsible public administrator is to bring up the ethical situation of the public servant and develop creative reflection of this situation while not only laying down the public service values (Cooper, 1990). This emphasized on how the public servants are responsible to act ethically and not to take advantage of their powers. Also, public administrators must behave ethically during their public service and do the value-based decisions during while performing their duties. The responsible public administrator must know how to act in a situation where the right action versus the wrong action and in some cases, right action against the right action. The decisions for such actions must be ethical no matter what environment is and also according to values of the government business. Coopers framework provides a solid base for all aspects of public administration involved in decision making and make sure that the public administrator must balance the professional, personal, and organizational values. This framework enables the public servants while they are performing their duties to take decisions neutrally and ethically. Their decisions must be according to the rules and regulations of the government and must not violate any political and governmental rules. The framework not only literate the public administrators about ethics, in fact it demands the actions ethically and practically neutral. In conclusion, the responsible public administrators are important for the democratic government and citizens of the country because these administrators take decisions on all public and national matters neutrally and ethically and also take care of their actions must be according to the law. The democratic government must be successful if they have responsible public servants because there are the people who act upon the government decisions. The democratic government only succeeds by fair play and the public administrators are one of key players of this fair play. These administrators take decisions based upon actions which are right and valuable for community and the country rather than just decision making.

Apples’ Current Position as a Socially Responsible Business Essays

Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. Three men started the corporation in Cupertino, CA: Steve Jobs, Steve Wozniak, and Ronald Wayne. The three men wanted to make and sell personal computers. Later, Ronald Wayne sold his share to Steve Jobs and Steve Wozniak. It was a very risky investment and too much of a risk for Ronald Wayne back then. Apple is one of the biggest computer companies in the world. Today they said to be worth around $705 Billion (Finger, 2013). It has very loyal customers that trust and buy only Apple products. The company is well known for its quality electronics. Despite its rather high prices, people will wait in line and pre-order Apples’ â€Å"Next big thing†. This company is well respected and well known. It must adhere to ethical business practices by being a socially responsible business. This paper will examine Apples’ current position as a socially responsible business. We will start by determining if Apple meets the standards it has made for itself as well as legal standards. Then we will look at the impact of supplier violations of Apples’ ethical and social responsibility policy and discuss ways to ensure fewer violations in the future. After establishing ways to regulate and implement more cooperation from suppliers, we will analyze Apples’ current marketing strategy and determine if customers will pay more for a product from an ethically and socially responsible company. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position Apple’s US facilities are ethically and socially sound in... ...exposed or genuinely caring about the employees that make their product. References Boon, L.E. & Kurtz. D.L(2013). Contemporary Business (15th ed.). Hoboken, NJ: John Wiley & Sons, Inc. Jiang, S. (2011). Green activists in China target alleged Apple Suppliers. Retrieved from cnn.com Apple (2014). Apple and the Environment. Retrieved from apple.com Barboza, D. (2011) Explosion at Apple Supplier Caused by Dust, China Says. The New York Times. Retrieved from http://nytimes.com/2011/05/technology/25foxconn.html Apple (2011). Apple Reports Fourth Quarter Results. Apple Press Info. Retrieved from Apple.com Vause, J (2010). Inside China factory hit by suicides. Retrieved from cnn.com Cary, J. (2012). Apple, consumers must urge worker justice. Retrieved from cnn.com Armstrong, P. (2012). Report: Poor conditions at Apple’s China suppliers. Retrieved from cnn.com

Financial accounting and Managerial use Essay

Background LJB Company , a small business local distributor who understands to go public in the future, the company should be in accordance with the law and may need to take more stringent internal control principles. At the request of the president, an independent internal evaluation of internal controls was conducted to evaluate the direction of strength and weakness. Objective The objectives of this report should evaluate the existing controls and make recommendations that will ensure the companies assets and help get the most accurate financial information. Based on a system of internal checks and balances will be just in my recommendations to the president of the company, since most of the internal control systems provide for independent internal control; This principle involves the review of data prepared by employees. To get the maximum benefit from an independent internal control : Control values and Integrity from the top make it clear that it is unethical activities will not be accepted, and set the tone for the company’s culture . There are several principles of management : 1. Establishment of responsibility: management is most effective when a single source may be responsible for the problem, including the authorization and approval of transactions. Weakness: LJB has only one accountant who serves as treasurer and controller , which can optimize the processes , but it creates an inherent risk . Cashier handled informally . Accountant is so busy that the company handles the checkout bit differently . All employees have access to the petty cash drawer and just put a note asking if they use any of the cash. Recommendation: * Align the specific obligations of employees to limit access to authorized employees so that the buyer is not the same person who authorizes the payment without the approval of the head at least . Otherwise , a person may make payments that are made to yourself. * Use unique passwords per employee to protect the purchasing system to provide adequate documents and records management. * Assign petty cash custodian. 2 . Segregation of duties : † After one employee should , without duplication of effort , provide a sound basis for evaluating the work of another employee. † 2 * Strength: Accountant receives the checks and completes the monthly bank reconciliation. This force , as the bank and the company maintain independent records , which may not always agree on what may be a simple mistake of either party. To maintain maximum benefits , a worker who has no other duties associated with cash should prepare a reconciliation. * Weakness: The same accountant all purchases of supplies and pays for these purchases per hour is a dual role . Petty cash handled all . * Recommendation: 1. Divide the purchase task to avoid the temptation of possible abuse. Keeper of the petty cash fund makes payments , but the reviews accountant to recharge . 2 . Require the authorization of the buyer and payment of employees on vacation at different times of the year. 3 . Documentation and procedures to provide evidence that the transactions and events occurred * Strength: Accountant recently started using pre- numbered invoices. * Weaknesses: Unclear procedures for shipping requirements , invoices and time signatures in developing accounting documents . All employees are required only to leave a note in the box , not supply a receipt. * Recommendation: * Delivery document indicates well have been shipped, invoice sales means that the client has been announced. Use remittance advice (mail receipts ) , cash register tapes, and deposit slips . * Require signature to identify the person responsible for the activity . * If possible , the user pre- numbered documents . It also helps to ensure that the transaction is no recorded several times or not at all . * Require time when documents should be sent in accounting for timely accounting. * Require receipts for most, if not all operations on a small number of dollars. Note: accountant wants to buy an indelible ink machine to print their checks. I would recommend the purchase of this equipment , depending on the cost-benefit analysis . Keep blank checks in safes with limited access will  be my first suggestion to cut spending immediately , with no additional costs. | 4 . Physical control can be mechanical and electronic asset protection . * Strength: Before leaving for the weekend accountant , accountant will move checks in a safe in his office . * Weakness: For salaries , checks selected accountant and left in his office for pick-up . Cashier box is not locked. * Recommendation: * Closed storage inventory and records management and control at all times, and not just for the weekend . * Alarm to prevent tampering if appropriate cost benefit * Closed petty cash . 5 . Independent internal verification includes an overview and comparison of the data to reconcile * Strength: Does not work . * Weaknesses: Unclear procedures requirements signatures , such as small cash transactions. Accountant is so busy that the company handles the checkout bit differently . All employees have access to the petty cash drawer and just put a note asking if they use any of the cash. * Recommendation: 1. Require an accountant to examine receipts and documents to verify costs to replenish funds. 2 . Surprise internal audits 6. Office of Human Resources * Strength: Employees seem to stay with the company for a long time and seems to be loyal . * Weakness: The President is still quite embarrassed because he was forced to fire one of their employees for viewing pornography on a company computer. He later learned that this man was a convicted felon who served time for molesting children. The Company had a hard time getting the employee to admit that this is it, because the company does not assign individual passwords. The President expressed his disappointment because he and an accountant and an interview and approve all new employees. * Recommendation: 1. Perform back ground checks and verify education credentials 2 . Check references , but never used the figures provided a reference sheet 3 . Employees bonds that deal cash 4 . Assign unique passwords for employees Conclusion: There are limitations of internal control , but they must provide reasonable assurance that assets are protected and accounting are accurate. Currently, as a small company LJB can not have a very complicated system of internal control , but must recognize the reality of the law for trading companies with the public are held at a higher level of compliance . LJB Company does some things right , but there are several areas for improvement . Literature : http://map.ais.ucla.edu/go/1002631 Paul D. Kimmel , Jerry J. Weygandt, Donald Kieso – 2010 – Business & Economics http://www.macomb.edu/About+Macomb/College+Policies/Policies/Guidelines+for+Purchasing+Activities.htm https://www.cms.gov/Regulations-and-Guidance/†¦/fin106c07.pdf http://www.brockport.edu/intcontrol/questions.html

Indomie Pomotion Mix

Description Seth Gooding, a best selling-writer of Marketing once said, â€Å"Marketing is a Contest for People Attention. â€Å". A simple yet meaningful quote sums up of how marketing should work. It should be leaned on a form of communication which attract people attention and further influence them to buy the product. This idea is known as Promotion. Promotion is arguably as the most important part of marketing mix. Because without any promotions, no matter how great the idea is, or how the competitive the price Is, It will be no availed.Good promotions will bring Influence ND attracting potential buyers In deciding what products they will buy. Especially, In a very competitive market conditions, even a little advantages in Promotion enough to make differences between a firms to another. Put it simply good promotion, more money. In reaching this goal a Marketing Manager has to modify and combine several different methods of Promotions which can bring maximal Influence for the c ustomer, which is called Promotion Blend. The Kyoto make a good promotion blends from different promotion methods, such as TV advertising, Social Media Publicity andSales Promotion, is to know all pros and cons, sticking to marketing objectives, and define the life cycle of product promoted. 2. Related Theories 2. 1 Definition of Promotion (J. P Cannon, Ph. D, W. D. Perpetual,Jar. And E. J. McCarthy, Basic Marketing, A global- managerial Approach, 19th) Promotion is communicating information between the seller and potential buyer or others in the channel to influence the attitudes and behavior. Promotion must be fitted In a specific target market and also has to be related with another aspect of Marketing Mix. 2. 2 Promotion Methods There are several Methods of Promotion available:Personal Selling Mass Selling Involves Communicating large numbers of customer, usually less flexible. But cheaper than personal selling. Examples of this method is Advertising which is paid Usage of media such as TV Newspaper, Billboard ETC Publicity Free or unpaid form of personal presentation of Ideas or products such as Press Releases. Other Examples Is usage of Internet, such as Internet message or links Sales Promotion It refers to activities that stimulates trial or purchases by the customer in the channels. This method is planned for faster result relative to other method.Promotion Objectives & Communications 2. 3 Promotions Objectives The ultimate objective of promotion is to encourage customer to buy the product. But 1 OFF the promotion is largely dependable to the market or the seller. For example, a product released of a well known Company will have different approach than new established one Basically there are 3 Promotion objectives that can be categorized, and each of this has different orientation. Informing objective, is more oriented to new release of a product, but persuading is largely used for competitive market, the last one reminding is suited for an establishe d brand.There are also another classification based on Action which is Called AID Model Promotion Objectives Adoption Process AID Model Informing Awareness – Interest Attention-Interest Persuading Evaluation- Trial Desire Reminding Decision-confirmation Action 2. 4 Effective Communication on Promotion Promotion is wasted if it's not communicated effectively. The main reasons for these are Noises Misinterpretation Example of Communication Process 2. 5 How Promotion Plans Blended and Integrated There are 2 types of promotion effort approaches Pushing through channel: Normal Promotion Effort.This approaches use intermediaries and emphasizes on importance of securing channels and to the final user. The Sales relates directly to retailers and wholesaler, and because of the nature of competition, usually the Company will make short arrangement that are more beneficial than the competitors to ensure retailers will buy all the product. Pulling by customer (Requesting Product) This ap proaches ensure customer to ask intermediaries the products. 2. 5. 2 Promotions blends over life cycle Promotion blends likely to change its objectives, based on the different life cycles stages Introduction: Informing about ProductsGrowth: Emphasizing in stimulating demand or persuading Maturity: Promotion should relied on mass selling or selling promotion. If firm already well established, usually it has competitive advantage- Decline: Promotion cost are lowered to prevent lost, and sales are more oriented to specific market 3. Profile brand in Indonesia and how it become irreplaceable in its market for more than 3 decades. This paper will also further explore few important examples of this brand promotion media and tools. The name of this product is Indore Indore, which is an Instant Noodle produced by Indoors SETI Maker is more than Just a brand.It's the worlds largest instant noodle manufacturer founded in 1982 by Mr. Siding Salami. It's deeply rooted as a food that binds with Indonesian Culture, with different kind of customer, rich poor, old or young, On the tallest building on Jakarta, or coldest peak in Budgeting. Indore is also distributed in more than 10 countries. Even â€Å"Indore† word has become a synonym word for Instant Noodle. For years Indore has won many award such as Most Valuable Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award, Encourage AssailProud Indonesia, and The Most Powerful Distribution Performance. This shows how huge the brand 4. Analysis 4. 1 Personal Selling Strategy As a famous and accomplished brand, Indore doesn't rely on Personal Selling Strategy anymore. This further shown by lack of sales or personal seller employed by Indoors 4. 2 Mass Selling Strategy Advertisement 1. Media TV In this era of consumptive and modern lifestyle, the Television is arguably the center of all media and its influence can't be ignored. So television Commercial promotion is al ways become the promotional of promotion.This is what Indoors do correctly. For example, many of the commercials of Indore has ass Length, and some of it, even pass one minute duration. This might be sounds expensive, but for a Market Leader, this kind of advertisement is to be expected. Also, there are few points of Promotion that is very well executed by Indoors n the commercial: Catchy Tagging â€Å"Monodies, seller's† is a well known tagging. This simple statement fills the objective of promotion which is Reminding. Indore has already an established brand, and there is no need to persuade or trying.Indoors choose a simple way to remind people about Indore. Also, this simple tagging will not allow any misinterpretation. Commercial As a market leader, Indies's commercial is always highlighting at the nation- acknowledgement of the product. Many of the Commercial shows the nature and culture of Indonesia. Indoors knows that Indore has become a cultured product, and thus, usi ng this as an advantages against its competitors In Introducing New type of Product When releasing new types of product. Mime Rending and Mime Cable ‘Jog, Indoors based on the uniqueness of the product.It fulfills the objective of Promotions, which are Informing and persuading the customer. 2. Bill board and Newspaper Indore doesn't rely on these types of mass selling as promotion blend. Compared to TV, the Billboard or any conventional means of Advertising is relatively low. The Numbers of billboard isn't as many as Cellophane provider or Cigarette company which are the main user of bill board. 3. Internet based promotion. Much like printed types of advertisement, Indoors also doesn't really use the internet as a mass selling advertisement. But The faceable page of Indore is quite popular.With more than 600 thousand likes. Publicity As a well known and established product, Indoors rarely used any Publicity moves such as press releases. Let also related to the type of product. Indore, which is a food brand isn't often to release new type of product. 4. 3 Sales Promotion Aimed at Final Customer Jingle Dare Contest In 2008, Indore released a contest which objective is to create its new Jingle. This contest generates many participants especially younger people and high school students. By using this contest, it sparks attention to people.Even though the numbers of participants are not necessarily reflect the number of increasing customers, but It surely generates the hype and reminds potential customer of the product. Pap Criteria Contest In 2011, a very interesting advertising Commercial from Indore aired on television and Radio. The advertisement tells us about a person story about Indore. So Indoors encourages people to send their story to email, and those who are lucky, can have their story be shown on Commercial. This also generates people attention for the Brand itself.While not many stories being made to commercial, but this sales promotion has succe ssfully, increase the attentions of customer. Online Contest Indore has also successfully create contest in Social Media, such as â€Å"Foot Barren Undermine†. This sales promotion, is targeted to younger markets. Aimed at Wholesalers Wrung Kopi Partnership In Guajarati and few other cities, If someone wants to open a wrung kopi booth. They can get discounted price if they lay a banner on their wrung Kopi. This is one of the approaches of promotion, known as Pushing, an approaches focuses on giving intermediaries facilities. Medium Bertram Peddling Indore Indoors also facilitates those Worktop Retailers to go back to hometown every idol flirt for free. This is also a way to make sure that those intermediaries have more incentives to buy Indore, not other brands. These Wholesaler oriented strategies is often become decisive and crucial. Because, many of Indore bought, isn't directly from Indoors, nor from the big retailers, but from these small retailers. By keeping good relat ionship and shares benefits with them, it will ensure that Indore will be he first choice for final customers.For years, Indore stance as the number one Instant noodle brand in Indonesia, is unquestionable. But suddenly, In 2003, Windproof release a brand named Mime Sedan. With its â€Å"Shrink† fried onion and its Massive stream of commercials, suddenly Mime Sedan is threatening Indore throne. This unprecedented entrance has caught Indore off guard. Surely and Slowly, Indore faced a fierce competitor which has taken a large chunk of the market Mime Sedan from Indoors, penetrate the market with yet simple but effective Promotion Blend: Heavy Advertising Mime sedan released many creative Advertising especially in Television.But these, Massive airings of Commercial isn't hastily made. These Commercials are often highlighting Mime Sedan superiority over other brand such as Use of Crispy Fried Onion, and thicker sauce. Also Mime Sedan successfully maximize the brand name, to make customer orientating their brand to â€Å"Sedan† which means delicious. Another key to the this promotion blend, is the one minute long Advertisements. With brand Ambassador like Paid. Mime Sedan has successfully creates â€Å"grand† feeling of its ads . Counter by Indore Finally in 2005, Indoors launches many commercials and heavy promotions to counter Mime Sedan.One minute TV commercial which objectives it for reminding people that Indore is the pioneer of Instant Noodle is shown repeatedly and many new tastiness are created . Also, sales promotion such as Jingle Contest is aired to generate attention for younger audience. The main objectives of promotion blend for Indore, is changing. It's no longer based on Reminding,because its clearly not enough but also Persuading people. Indore successfully exploits the fact that Indore has been a top of the mind product for a long time and this is a competitive advantages over mime sedan.By persuading people that Indore, is s till number one in Indonesia and with helps of massive advertising and sales promotion, the Market is slowly gained back. The shift on the market slowly changes to opposite direction towards Indore. Conclusion Indore has been a widely known brand of Instant Noodle. Even the brand of product has become a word synonym to instant noodle. As expected, nearly all of their Promotions Method and blends concentrates, not on why they should buy it, but why they souls keep buying it.As a market leader and a product at its maturity, the objective of Indoors is to keep reminding the costumer of their product. So That they won't have change of hearts and buy other brand. Their Promotion blends consist of conventional and digital means. Although it's primarily relies on TV and Radio as the main tools. Also, Indoors focused on Pushing Strategy, which oriented to wholesaler not Just end customer. But there is also a point that has to be highlighted. Because of sudden entrance of competitors, the Pr omotion blend of Indore has to be changed.This further shows, that in a good marketing Decision, right promotional decision, it will contribute directly to the longevity of the products in surviving the market. By maintaining the competitive advantage of its own brand and keeping the right promotion blend available Indore will and still is the number one in the market.